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Consulting with Purpose

An expert executive in driving growth, increasing revenues, optimizing operational performance, improving profitability and the Return on the Investment (ROI) as well as the stakeholders added value. With 18 years of experience in more than 10 different industries and a track record of success in setting up, building, growing and leading performance-driven enterprises in both the public sector and private sectors as well as nonprofit NGOs by leveraging organizational strengths and the available resources.

Developing a responsive directing long-term strategy as well as launching multiple strategic initiatives for highest impact, setting up policies and leading change management as well as instilling new culture in the work environment to ensure alignment with the general strategic direction.

Passionate about Public-Private Partnership (PPP) and lessons learned from each Minister and their Accelerator teams, from my experience from being the Chief Executive Officer of the Family Business, consisting of 7 different companies with 800 employees. Alongside being the CEO, acting Chief Operation Officer and acting Finance Director, designed an innovative reporting structure to ensure proper governance and addressed potential risks, building strategic alliances with all stakeholders setting up 4 regional offices in Europe, Africa and Asia.

Self-reflective and appreciate intellectual discussions, confident and contagiously enthusiastic. Enjoys breaking down silos and encourage sharing knowledge between all stakeholders and across different industries, functions and divisions between organizations.

A strong believer of reasoning, encouraging different groups to work together for a shared purpose and to achieve shared goals, ensuring all stakeholders are included as part of the team and not left out.

A dynamic co-active coach focusing on continuous self and other improvement published author and public speaker. Interested in performance art, specifically the film industry. 


Finding True Purpose | Sultan AlShaali | TEDxOudMetha

In his talk, Sultan Alshaali takes us through an introspective journey, prompting us to look at key elements which help us to connect with our true purpose and to optimize the resources which contribute to doing so successfully. Sultan Alshaali, is the founding Director of the Government Accelerators in the UAE Prime Minister’s Office overseeing the operations of the world’s first Government Accelerators, which is a platform for cross-sectoral government focusing on challenges.

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What was it like to move from the private sector to the public sector, working with Governments, NGO's and the Education sector.



Sultan is a detail-oriented manager who watches the balance sheet like a hawk without ever losing sight of the strategic objective. He is always on top of industry trends an avid reader. Sultan Al Shaali has this endless supply of anecdotal situations that help create a better product and a more thorough understanding of the customer requirements for a successful business relationship.


It is my genuine desire to recommend Sultan Al Shaali for any visible and vibrant role in the public domain. He hails from a notable family which has produced many statesmen, entrepreneurs, and philanthropists. His passion for building a prosperous society through uplifting human dignity and promoting skills is impressive. It is my pleasure and honour to know Sultan and work with him for the greater good of people.


Its been over 24 years since I have been dealing with top clients in UAE. Seldom I have seen owners of large groups who are keen on quality instead of quantity.  Sultan is one of those finest UAE locals I have met and done business with. During business meetings and negotiations, he has always displayed top qualities of a decent, learned and progressive attitude.


Sultan was the reason I started my career in PR. While we only worked together for a short period, Sultan was always a great enabler. His humility kept him open to new ideas which, in turn, kept me highly motivated.


Sultan Al Shaali is a very well respected individual armed with a wealth of knowledge consistently displaying a level of professionalism that is rare to find, he has also been a great friend, client and colleague throughout the time I have known him.


Sultan is a well-respected member of the UAE's business community and conducts his affairs professionally. I wouldn't hesitate to recommend Sultan for any serious business ventures.



Dubai, United Arab Emirates.


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